Be the Top Seller in Your Office

Home sales are down nationwide. Many Realtors are being forced out of the business or being forced to take a second job to help pay the bills. Worse yet, many Realtors haven’t been able to make enough money to pay their bills and have thus become the distressed homeowner that now finds themselves trying desperately to sell their own house in an unforgiving real estate market.

Unlike other homeowners, Realtors can save their own homes and support their families by increasing their ability to sell other people’s houses.

As a Realtor, what if you were able to list your properties for 20-40% below your competitors? Would that help to jump start your sales? Of course it would!

In fact, in many areas across the country the top selling agents and offices are making more money now than they did two and three years ago during the real estate boom. What’s their secret? They successfully transitioned into selling bank owned properties (otherwise known as REOs) or short sale properties.

So how can you become a top selling agent and start living the high life again? The answer is by joining the ranks of the other top selling agents in this country and learn to successfully negotiate and sell short sale properties.

A real estate short sale occurs when a lender agrees to accept less money than they’re owed. Since a lender will lose on average 40% when they’re forced to foreclose on a property, most lenders are eager to work with professionals that understand how to package and present them ways that prevent them from losing so much money.

The national average a lender loses from accepting a short sale is only 20%. Thus, you could win the favor of many lenders by helping them mitigate their loses through professionally negotiating short sales.

In fact, after successfully working with a lender enough you could find yourself selling their inventory of REO properties, therefore giving you a seemingly endless supply of discount properties to list!

Finally, the ability to negotiate with your current client’s lender(s) and get them to allow you to list properties at discounts of 20-40% drastically increases your chances of selling those properties.

By acquiring this skill you could solicit much more business than previously possible because sellers that owe close to or more than market value will now be potential clients.

There are still buyers out there. But just like everybody else, today’s buyer want to make sure that they get a good deal.

A short sale offers a winning solution to all parties involved because the buyer receives a discounted house, the seller avoids foreclosure or bankruptcy, the lender receives more money than they otherwise would, and the Realtor (you) earns a commission—hopefully many times over.

So what are you waiting for? Become the top seller in your office and start making money again!