Build Your Network of Cash Buyers

As a Realtor or real estate consultant one of the primary gauges of your success is your ability to pair legitimate buyers with properties they are interested in buying. Of course, prior to finding buyers for properties you’ll have to actually secure listings for, or contracts on, those properties.

A short sale, which is the process via which lenders are convinced to reduce the outstanding debt balanced they are owed on a property, represents a vehicle that can help you improve on both fronts.

If you agree with us on the aforementioned points, then you will be very excited about the next point. Understanding how to successfully negotiate short sales will simultaneously grant you access to properties you might otherwise have to pass up and bring you flocks of cash investors who are eager to purchase your discounted short sale properties!

Put simply, when you introduce the prospect of reducing an owners outstanding loan balances you are actually creating a potential deal, where other less knowledgeable professionals would overlook the opportunity. At the same time, you will also be providing a glimmer of hope for a property owner who might otherwise have only bankruptcy or foreclosure as options. That’s something to feel good about.

As for building up your network of credible buyers; it’s probably obvious to you how offering discounted properties for sale will quickly build up your Rolodex. It’s similar to the old saying, “if you build it, they will come.” If you can present properties with as much as 20% to 40%+ price reductions, buyers will beat down your door to buy from you!